1. Analysis of the current site and its interface
2. Competitor Research and Best Practices (UI Patterns)
3. Formation of hypotheses based on the obtained data
4. Quantitative data collection via Google Analytics, heat maps, session recordings with Hotjar (optional)
5. Surveys and interviews with users for quality insights

Result: understanding real user problems and business loss points

1. Create user portraits (User Persona)
2. We build a customer journey map (Customer Journey Map) and describe the relevant functionality for implementation

Result: improved product structure and logic

1. We structure the problems found and determine their impact on the business
2. We prioritize — what should be corrected in the first place
3. Describe the most important user paths (User Flow)

Result: a clear plan, which problems to solve first

1. We update the product design according to the method of step-by-step interface improvement
2. Create prototypes of different levels of detail and design system
3. We test solutions with users and, if necessary, run A/B testing

Result: visualization of proven solutions that facilitate the user experience and bring business results

1. Preparing updated layouts and recommendations
2. We generate a detailed report with problems and solutions
3. We provide an implementation plan (roadmap) with prioritization
4. We present the results to the client team with explanations

Result: clear document and visuals for quick implementation

1. We help to implement changes in the product
2. We track results after improvements made
3. We offer further steps and scaling of the interface for business development

Result: continuous increase in site performance and stable support